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5 Things That Inspire Us This Holiday Season
The season of eggnog, Christmas carols and bright store fronts is upon us. It is a season like no other, which fills our hearts with cozy warmth and joy as we bustle through the crowd to grab the last...
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Perfume Reformulation: Why Perfume Companies Mess with Success
December 16, 2012 Update A big thank-you to Kafkaesque for catching the following factual errors in the original post from December 15, 2012: The fragrance industry regulatory body is the International...
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Perfume Flankers and Why They Make a Good Business Sense
Armani Code Side (Photo credit: MonkHie) After perfume reformulations, releasing flankers gets the most negative criticism in the fragrance community. There are usually good reasons for bad mouthing...
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The Future of Valentino Uomo
In the first quarter of 2014 Valentino released Valentino Uomo. It is not the company’s first venture into men’s fragrances but it may as well be as the company stayed out of the market for over 20...
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